Rookie Idol Group Brand Reputation January 2024 Big Data Analysis Results...1st New Jeans-2nd Rise-3rd Le Seraphim

TM ENTERTAINMENT
16 Jan 2024
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As a result of the big data analysis of the brand reputation of the rookie idol group in January 2024, it was analyzed in the order of 1st place New Jeans 2nd place Rise 3rd place Le Seraphim.

The Korea Corporate Repreation Research Institute extracted 17,618,834 new idol group brand big data from December 1, 2023 to January 1, 2024 for brand reputation big data analysis of new idol group. Compared to the big data of the rookie idol group brand big data of 18,143,413 last December, it was down 2.89%.

Brand flat panel index is an indicator created through brand big data analysis, finding that consumers' online habits have a big impact on brand consumption. Through the analysis of the brand reputation of the rookie idol group, it is possible to measure the positive or negative evaluation of the idol group brand, media interest, and consumer interest and traffic. A qualitative evaluation of the brand reputation monitor was also included.

The brand reputation of the new idol group was analyzed by measuring the consumer's participation index, media index, communication index, and community index of the new idol group brand by analyzing the brand category analysis that integrates boy groups and girl groups. The rookie idol group conducted a big data analysis on idol groups that have made their debut since 2022.

The ranking of the 30th place in the brand reputation of the rookie idol group in January 2024 was analyzed by New Jeans, Rise, Le Seraphim, Zero Base One, Baby Monster, BoyNext Door, Enmix, High Key, Plave, Kiss of Life, The Wind, And Team, Triple S, Kepler, Fantasy Boys, Niju, Eight, Iris, Classy, Even, One Fact, Tempest, Cykers, First Love, Unite, Ensign, Artbeat, Youngfa Sea, Whive, and Queens Eye.

The brand of New Jeans (Minji, Hani, Daniel, Harin, Hyein), which ranked first in the brand reputation of the new idol group, was analyzed as a brand flat board of 3,406,936 with a participation index of 590,744, media index of 745,198, communication index of 1,055,292, and a community index of 1,015,702. Compared to the brand flatboard number of 4,120,010 in December, it fell 17.31%.

2nd place, Rise ( Shotaro, Eunseok, Sungchan, Won Bin, Seunghan, Sohee, Anton ) The brand was analyzed as a brand flat board index of 2,888,631 with a participation index of 479,514, media index of 658,834, communication index of 1,010,967,67, and a community index of 739,316. Compared to 3,219,122 brand flatboards fell 10.27% last December.

3rd place, Le Seraphim ( Sakura, Kim Chae-won, Heo Yoon-jin, Kazuha, Hong Eun-chae) The brand was analyzed as a brand flat board index of 1,631,303 with a participation index of 305,564 media index of 393,159, communication index of 534,467, and a community index of 398,114. Compared to the brand flatboard number of 1,774,686 last December, it fell 8.08%.

4th place, Zero Base One (Sung Han-bin, Kim Ji-woong, Jang Hao, Seok Matthew, Kim Tae-rae, Ricky, Kim Gyu-bin, Park Gun-wook, Han Yu-jin) The brand was analyzed as a participating index of 305,564, a media index of 393,159, a communication index of 534,467, and a community index of 398,114, and the number of flatboards 1,63,303. Compared to the brand flatboard number of 1,774,686 last December, it fell 8.08%.

5th place, Baby Monster ( Luca, Farita, Asa, Rami, Laura, Chikita) The brand was analyzed as a brand flat board index of 1,121,107 with a participation index of 235,690, media index of 280,938, communication index of 398,275, and a community index of 206,204. Compared to the number of brand flatboards last December, it fell 45.36% compared to 2,051,726.

Koo Chang-hwan, director of the Korea Corporate Repumation Research Institute, said, "In January 2024, the brand of New Jeans (Minji, Hani, Daniel, Harin, Hyein) ranked first in the brand reputation ranking of the rookie idol group. When I analyzed the brand category of the new idol group, it decreased by 2.89% compared to the new idol group brand big data of 18,143,413 last December. In the detailed analysis, brand consumption fell 1.49%, brand issues rose 2.87%, brand communication fell 1.45%, and brand spread fell 9.35%."

"New Jeans brand, which ranked first in the brand reputation of the new idol group in January 2024, was high in the link analysis, 'record, prove, appear' and high in keyword analysis, 'album, billboard, hive'. In the positive negative ratio analysis, the positive ratio was 84.25%,” he added.

In the January 2024 analysis of the brand reputation of the rookie idol group, we analyzed New Jeans, Rise, Le Seraphim, Zero Base One, Baby Monster, Boy NextDoor, Nmix, Haiki, Plave, Kiss of Life, The Wind, And Tim, Triples, Triples, Kepler, Fantasy Boys, Niju, Eight, Iris, Iris, Classy, Even, OneFact, Tempest, Cycus, First Love, Unite, Ensign, Artbit, Youngpa, Hive, Queen's Eye, Wina, Eastshine, Catcher Young, Mimirose, Paw, Nine Eye, Ruble, Lyme, Lait, Laphilus, Baby's, Sodiek, Daydream, Dignity, Eighton, Primrose, Trend G, Atibio, Supercain, TA, TA,

Photo = Korea Enterprise Reputation Research Institute


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